FRANCHISING AI BALESTRARI
The Ai Balestrari' brand aspires to become the first chain of Roman trattorias . After a first and successful test period, the owner of Ai Balestrari decided to launch its own affiliatiation program .
The format of Ai Balestrari consist in offering to its guests the pleasure of living an experience of traditional Roman cuisine in an folkloristic atmosphere of furniture, paintings , colors , scents and music.
The format of Ai Balestrari, in partnership with Peroni beer, would transform the Roman culinary tradition into a replicable opportunities in other Italian cities and in the whole world .